Fit Your Ad Copy in Google Ads Character Limits

30-character headlines. 90-character descriptions. Zero wasted characters.

Input Text

Paste your text in the original text box.

Choose text limit

Select 'Limitation Basis' and set the 'Limit Goal'

Waiting

Please wait approximately 30-60 seconds.

Finished

Get the final text.

1Paste your text in the original text box.

Original TextTry a sample

Characters:0Words:0

2Select 'Limitation Basis' and set the 'Limit Goal'

Select Limitation Basis

0Characters

0Words

Limitation Basis

Select characters or words

Limit Goal

3Please wait approximately 30-60 seconds.

Limited Text

Characters

Words

Characters

Limit it

Please Wait for a moment.

The limited text will appear below

Characters:0Words:0

4Finished

Google Ads gives you 30 characters per headline and 90 per description. Marketers usually write the message they want first - then face the brutal edit down to size, multiplied across every headline variant a responsive search ad needs.

WordLimit compresses copy to an exact character count, so you can turn one long value proposition into a full set of limit-compliant headline and description variants while keeping the offer, the numbers, and the call to action.

Write long, then compress

Draft the full message first so you know what matters, then cut to 30 or 90 characters - it beats trying to write short from scratch.

Spend characters on the offer

Numbers, prices, and outcomes convert. Articles, weak verbs, and repeated brand names are the first characters to reclaim.

Batch your variants

Responsive search ads perform best with many distinct headlines. Compress each angle - price, speed, proof - into its own variant.

Keep reading

Frequently Asked Questions

What are the Google Ads character limits?

As of 2026, responsive search ads allow headlines up to 30 characters and descriptions up to 90 characters. Display paths allow 15 characters each. Check Google's current specs when building campaigns.

Can I shorten many ad variants quickly?

Yes. Paste each draft and set the exact character target - 30 for headlines, 90 for descriptions - and WordLimit compresses it while keeping the core message.