App Store & Google Play Character LimitsApple's App Store caps app names and subtitles at 30 characters each, with 170 characters of promotional text and 4,000 of description. Google Play allows 30 for the title, 80 for the short description, and 4,000 for the full description - and the short description is what most users actually read.
Verified July 2026. Platforms adjust limits over time.
| Field | Limit |
|---|---|
| iOS app name | 30 characters |
| iOS subtitle | 30 characters |
| iOS promotional text | 170 characters |
| iOS description | 4,000 characters |
| Google Play title | 30 characters |
| Google Play short description | 80 characters |
| Google Play full description | 4,000 characters |
WordLimit shortens your text to the exact word or character count you need - it trims redundancy while keeping your key information and your own writing style, so human-written text stays recognizably human. Check your current count with the free word limit counter first.
4,000 characters on both the Apple App Store and Google Play as of 2026. On Play, the 80-character short description is the highest-visibility field.
WordLimit
