Shorten Meta Descriptions to ~155 Characters

Google truncates around 155-160 characters - say the click-worthy thing before it does

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There is no hard cap on how long a meta description can be, but Google typically truncates them around 155-160 characters on desktop and sooner on mobile. Anything past the cutoff is invisible in search results, so the practical limit is what fits before the ellipsis.

WordLimit compresses each description to an exact character target while keeping the page's keyword and the reason to click. For content teams, it turns the tedious part of on-page SEO - rewriting fifty descriptions to length - into a paste-and-target loop.

Put the keyword early

Google bolds query matches in the snippet. A keyword in the first half of the description is both visible and persuasive.

Describe the payoff, not the page

'Learn about our features' wastes the space. Say what the reader gets: the number, the outcome, the answer they searched for.

Mind mobile truncation

Mobile results cut earlier than desktop. If the description only works with its final clause intact, it is too long.

Frequently Asked Questions

What character target should I set when shortening a meta description?

Set 155 characters as the target (or 120 if mobile matters most). Google truncates displayed snippets around 155-160 characters on desktop, so text beyond that is effectively invisible.

Does Google always use my meta description?

No - Google rewrites snippets for a large share of results when it thinks page content matches the query better. A tight, relevant description raises the odds yours is used as written.

Can I shorten many descriptions in a batch?

Yes. Paste each draft with a 155-character target and WordLimit compresses it in seconds, which makes rewriting descriptions across a whole site practical.

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