Meta Ads Character LimitsMeta ads technically accept long text, but the feed truncates primary text around 125 characters and headlines around 40, hiding the rest behind 'See more'. Writing to the visible limits - not the technical ones - is what keeps the offer on screen.
Verified July 2026. Platforms adjust limits over time.
| Field | Limit |
|---|---|
| Primary text (visible) | ~125 characters Longer text truncates behind 'See more' |
| Headline (recommended) | ~40 characters |
| Link description (recommended) | ~30 characters |
WordLimit shortens your text to the exact word or character count you need - it trims redundancy while keeping your key information and your own writing style, so human-written text stays recognizably human. Check your current count with the free word limit counter first.
There is no strict cap, but the feed shows roughly 125 characters before truncating - so 125 is the number to write toward for the message to be seen whole.
WordLimit
