HTML sets no limit on title tags or meta descriptions, but Google truncates what it displays: titles around 50-60 characters (about 600 pixels) and descriptions around 155-160 characters on desktop, earlier on mobile. Everything past the ellipsis is invisible to searchers.
Verified July 2026. Platforms adjust limits over time.
| Field | Limit |
|---|---|
| Title tag (displayed) | ~50-60 characters ~600px width limit |
| Meta description (desktop) | ~155-160 characters |
| Meta description (mobile) | ~120 characters |
WordLimit shortens your text to the exact word or character count you need - it trims redundancy while keeping your key information and your own writing style, so human-written text stays recognizably human. Check your current count with the free word limit counter first.
Roughly 155-160 characters on desktop and near 120 on mobile before truncation, so the click-worthy part belongs in the first 120 characters.
No - Google often rewrites snippets when it judges page content a better match for the query. A tight, relevant description raises the odds yours is shown as written.